I can’t see Aol and Facebook really in the same market. Aol for me was all about getting access to the internet. I already have that access with Facebook and while I can choose to interact within the Facebook site, I don’t feel like I’m trapped. With Aol, that’s exactly what happened, entrapment. “You can’t use the Internet unless you go through us.”

Facebook will need to remain open to survive so that brands and consumers can tailor it to their personal needs. I agree with you that there’s a danger they could start enforcing non-competition, which of course could be a very negative strategy. They should also be cautious about only allowing people to communicate through Facebook (i.e. AIM for Aol). Give people the flexibility and choice, then you have a greater chance to attract and not repel.