I recently posted about iPhone applications potentially being the key to monetize Web 2.0 sites. I recently found a report by AdMob for March 09 that indicates that half of all their total ad responses (out of 6000 sites and 1000 applications) came from applications on the iPhone and G1 (HTC Dream). This is an amazing number and not terribly surprising when we start to think about applications being a more personal decision than what site to visit. If I take the time to download/pay for an application then I’m thinking of that application as an extension of me on some level. (Your mobile in general is seen is an extension of yourself while PCs provide a window onto the online world. I’m never more than 5 feet from my mobile phone.)
Web 2.0 businesses can now look at two immediate proven revenue methods driven by the iPhone (and two that will come about with OS 3.0):
- Application purchase
- Advertising
- Subscriptions (OS 3.0)
- Ecommerce (OS 3.0)
Don’t waste your time on a mobile version of your site. Create an iPhone and G1 application and load it with extras that only app owners can see.
April 26th, 2009 at 5:45 pm
[...] Original post by Michael Myers | CRUCES: :Social Media Marketing, Mobile Marketing, iPhone and Search Engine Marketin… [...]
April 27th, 2009 at 4:06 pm
[...] Michael Myers added an interesting post on Michael Myers | CRUCES: :Social Media Marketing, Mobile Marketing …Here’s a small excerptApplication purchase; Advertising; Subscriptions (OS 3.0); Ecommerce (OS 3.0). Don’t waste your time on a mobile version of your site. Create an iPhone and G1 application and load it with extras that only app owners can see. … [...]
May 1st, 2009 at 9:52 am
When does this type of app driven activity crossover beyond the iPhone? Even if Apple cuts a deal with Verizon et al once the AT&T exclusivity is done, the vast majority of mobile devices don’t support the rich functionality of the iPhone.
May 1st, 2009 at 10:11 am
Excellent question. This has already started with Nokia, Blackberry and Android opening App stores. The behavioral part of this type of advertising is a given; they paid for the app. They want things “related”. The question is, will the quality of the app be enough to help allow for monetization.