You are correct in your posted observations, and especially when you say:

“Over the last ten years of helping clients design sites and online products, I’ve come to realize that people who use the Internet don’t read.”

I would just have one minor addition: The biggest transition that has happened in my lifetime is that people IN GENERAL do not read, not just those who use the Internet. Once, only the elite read…and now we return to that state. Plus ca change…

I am a poet and a senior technical writer who is in love with words. However, I see what I see. People…including my own children, want visual appeal…videos, pictures, TV, movies…whatever they can SEE rather than what they have to READ. Given that we have evolved for thousands of years using visual images and only the elite for the most part have used words, that is no surprise.

You are correct to state Jakob is still in the 1990s when it comes to the Internet, although like Warren Buffet, because he had a blazing insight once, many will pay him big money to “help” them with their website or Internet presence.

That, despite the fact that the “Internet” is in the rear view mirror and Twitter, Facebook, Flickr, FriendFeed etc. and whatever is next now grow at warp speed into the ever evolving future.